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03 / Web app + dashboard

Cury

Cury is a mature Brazilian company, founded during the mid-90s, that featured an analogic process, especially on how they managed and communicated with their more than 400 broker-partners. Our challenge was to find a solution on how Cury could get closer to their partners, automating the processes and making it easier for managers to monitor the brokers’ work.

Year

2019

Market

Real estate

My role

Product discovery
User interview
User interface
Prototype
Usability test

Understanding the scenario

The process of immersion in the client's material was important to understand in detail who the agents involved in the working relationships within the company are. Furthermore, it gave us an overview of the brokers' profiles. Based on this information, it was possible to build a framework to define: certainties, assumptions, and doubts.

In order to have more accuracy in decision making and to understand deeper the profile of these users, a quantitative survey was carried out. Our sample was high, with 354 answers in a universe of almost 500 brokers.

Frequency of internet access over cell phone

How long have you been a Cury broker?

What are the difficulties with the work process?

What do you like most about the work process?

Going a little bit deeper

Willing to learn a little more about who the agents involved in this flow are, qualitative research was conducted with users. We have interviewed 11 people remotely, from internal employers and managers to brokers in charge of serving customers.

From the information brought up by conversations with users, we put together user journey maps to find opportunities and prioritize which paths were going to be taken.

Mapping user flow

We build a sitemap to overview features and catch some flow breaks. Besides presenting the flow of new brokers, our team brings to the stakeholders a vision of the future for the product, showing the evolution paths it can follow.

Prioritizing with the client what is paramount from a business, technological feasibility, and usability point of view, we define the product's MVP.

Visual components

Colors

Illustrations

Components

Checking in at the sales floor

When brokers arrive at the sales floor, they have to register the location and time on the app. This feature will help the company manage and organize the number of brokers at the sales spot. The expectation is that customer service will be even better

Mobile app

Dashboard (to manage the app)

Multicoisas

E-commerce / UX + UI Design
2020

Vende Digital

Mobile app / UX + UI Design
2020

Cury

Web App / UX + UI Design
2019